Our mission is to create a welcoming space that nurtures community and learning through the fiber arts. Across generations and cultures, people have gathered to knit, crochet, mend, and weave—acts that have always been about connection as much as craft. gather continues that tradition: a joyful, multigenerational space where creativity, mindfulness, and belonging intertwine.

gather will be more than a retail space; we want to build a community hub for creativity, connection, and local pride. In an increasingly digital world, gather offers something tangible, personal, and human: a place where people come together to make, learn, share, and belong.

Our Founders

Ashley Weeks Cart is an artist, educator, and community builder whose work celebrates connection and creativity. For over a decade at Williams College, she led large-scale community events that brought thousands together through shared joy and experience. As a photographer, she’s built a thriving studio capturing the relationships that define people’s lives. A lifelong knitter, maker, and mother of four, Ashley brings warmth, vision, and inclusivity to everything she does. gather is a natural extension of her work—an inviting space where creativity and community meet.

Geraldine Shen blends business leadership with a lifelong love of creativity and community. She has built and guided successful ventures across education, sustainability, and social impact—always grounded in bringing people together. With deep experience in entrepreneurship, strategy, and outreach, Geraldine combines operational expertise with a heartfelt commitment to building spaces that connect and inspire. gather reflects that same spirit: a place where creativity, learning, and friendship are woven together as beautifully as the yarns on its shelves.